References Available…
(Only includes some Organizations and Companies, but not individual clients)
- Artisan Press Ltd – Marketing plan.
- Aurora Arts Society – Cultural tourism plan.
- Aurora College – Delivered Entry Level Skills Program for Youth.
- Bathhurst Inlet Lodge – Proposal. Marketing plan.
- Canadian Championship Dog Derby Association – Funding application.
- Chateau Nova – Positioned and promoted a new 60-room boutique hotel (including influencing design); developed policies; hired and trained staff; developed marketing strategy; and executed all tactics. Displayed 250 archival photos of the region with captions throughout the hotel. Achieved 100% occupancy rate from first night. Became the most successful hotel in the city.
- City of Yellowknife – A Perfect Setting, Diamond Tourism Plan. Community Profile. Speech for Mayor for delivery at Round Table discussion in Vancouver.
- Dene Cultural Institute – Proposals. Strategic plan. Training strategy. Literature survey of programs and services for delivering mobile addictions treatment in Canadian jurisdictions and developed standards for the region based on findings. Edited a Coach’s Manual for the Training of Trainers for Suicide Prevention Treatment.
- Department of Education, GNWT – Rewrote the Student Financial Assistance Policies http://www.nwtsfa.gov.nt.ca/ (handbook reflects policies almost as written…reference available to confirm).
- Department of Health and Social Services, GNWT – Developed a Mentorship Program for Social Workers.
- Department of Indian Affairs and Northern Development Canada – Communications Audit of Regulatory Boards. Situational Analysis of Training Activities for Leadership and Learning Division. Strategic Plan for Leadership and Learning Division. Trade Show strategy. Mentorship program.
- Department of Municipal and Community Affairs, GNWT – Report on the Bussing situation in the region. Developed guidelines for funding Special Needs vehicles and services in communities. Revised and delivered the following diploma course modules – Tenders Contracts and Proposals (delivered in partnership with associates); Aboriginal Commercial Law (delivered by an associate); Leadership (delivered in partnership with associate); and Constitution, Bylaws and Policies (delivered by an associate).
- Department of Resources, Wildlife and Economic Development, GNWT – Prepared and presented two consecutive five-year Tourism Marketing Strategies. Coordinated tourism product launches in Chicago, Harrisburg, Boston, Toronto, and Seattle. Fiscally and logistically managed 70 spaces annually at consumer shows throughout North America for a ten-year period – increased significant budget by at least $100,000 annually through sponsorship. Launched PR campaign in North America in conjunction with product launches and consumer show attendance. Generated extensive interviews with print and electronic media. Sat on selection committee for agency to manage and launch multi-million dollar advertising campaign. Undertook conversion study of multi-million dollar campaign. Conducted surveys to analyze success of promotional publications. Operated the regional tourism information services handling 60,000 inquiries annually.
- Federal Council (Federal Government)- Developed and delivered mentorship program.
- Fort McPherson Tent & Canvas Shop – Developed and executed marketing plan and materials. Doubled sales in one year. Assisted with product development.
- Hay River Health and Social Services Authority – Delivered customer service skills workshop.
- Laurelton Diamonds – Launched ground breaking events for new factories in Namibia and Botswana. Wrote Minister’s speeches, VP’s speeches, press releases. Developed press kits. Prepared media report. Managed budget, determined graphics and directed production and event execution.
- Member of the Legislative Assembly, Weledeh – Wrote newsletters, speaking notes, and informal policy. Worked on political campaigns. Sat on informal policy committee.
- Native Women’s Association – Wrote and launched components to help First Nations women get into business – Make it Your Business, A Discussion Paper on Resource Benefit Agreements in the Northwest Territories, Make it Your Business, A Toolkit for Writing a Business Plan, newspaper ad inserts with profiles of First Nation women in business.
- Northwest Territories Development Corporation – Strategy for Fort McPherson Tent and Canvas Shop (a subsidiary).
- Northwest Territories Tourism – Produced 5-Year Tourism Strategy. Produced marketing plans, presented draft plan to Tourism Marketing Council for feedback. Raised an additional $1million annually from funding partners with strategy. Wrote business plan, presented business plan as Guest Speaker at Annual General Meeting. Developed guidebook for tourism packages and presented product development workshop at Annual General Meeting. Studied the local labour market to prepare the Tourism Industry Training Needs Assessment. Prepared and delivered a presentation on the current state of the tourism industry for the Premier’s Economic Planel (panel questions – 3 hours)
- NWT Tourism Training Group – Produced a two-day workshop on marketing through consumer and trade shows – they successfully sold the program to the training councils of two provinces.
- Pido Productions – Wrote storyboard narration for It’s in Your Hands, a video on breast self-examination. Wrote discussion guide to accompany Pido video for facilitation of Human Rights workshops. Wrote proposals.
- Raven Tours – Undertook a study of tourism potential in Gjoa Haven and Pelly Bay.
- Town of Fort Smith- Developed Fort Smith Community Tourism Plan included hosting stakeholder workshops, developing a database of products, analyzing tourism visitation statistics, developing marketing strategy, presenting to committee.
- Town of Hay River – Developed Hay River Community Tourism plan included hosting stakeholder workshops, developing a database of products, analyzing tourism visitation statistics, developing marketing strategy, presenting to town council and chamber of commerce.
- Trapline Tours/Tugah Lodge – Prepared funding proposals, business plan, marketing strategy.
- True North Safaris/Mackay Lake Lodge – Prepared funding proposals, marketing strategy.
