My major focus in my business was on marketing.  I developed many five-year strategies and plans for governments, communities, NGOs, and small businesses.  I also, delivered over half a million US dollars worth of government programs to promote travel to the region and advised on, and managed millions of US dollars worth of campaigns including branding, advertising, and marketing materials.  My last marketing plan enabled a government-funded industry organization to obtain an additional one million dollars a year to carry out their activities.  Below is a small sample of my work…

Marketing Plan

With the marketing plan identified below, I developed a 5-year international plan that enabled the organization to raise an additional $1 million annually from funding partners.

Hotel Campaign

With the Hotel campaign identified below, I positioned and themed the hotel, developed and executed the marketing plan, worked with the travel trade to generate block bookings, hired all staff, and set up most of the operational systems. Achieved a 100% occupancy rate starting from day one.  Became the most successful hotel in the city.

Event

For the event identified below, I determined and executed all aspects including developing the press kit (writing all speeches, releases, company profile), directing graphic production, set up and media relations.

Women in Business

With the project below, I wrote and launched components to help First Nations women get into business – Make it Your Business, A Discussion Paper on Resource Benefit Agreements in the Northwest Territories; Make it Your Business, A Toolkit for Writing a Business Plan; plus newspaper ad inserts with profiles of First Nation women in business.  These documents were promoted through a women’s organization.

Check out Excerpts from my work…